In this episode, John Oberg speaks with Brian Kateman, co-founder and president of the Reducetarian Foundation. Brian shares his journey from a meat-heavy diet to adopting a more plant-based lifestyle inspired by ethical and environmental concerns. He discusses the concept of reducetarianism, including its differences from veganism and flexitarianism, and emphasizes the importance of reducing animal product consumption for personal health, environmental sustainability, and animal welfare. Brian also addresses challenges faced by reducetarians, the impact of societal norms, and the broader goal of reducing suffering in all its forms. The episode encourages listeners to take incremental steps towards a plant-based diet and promotes the significance of creating a compassionate world through achievable dietary changes.